When Google first hosted GTAC in 2006, we didn’t know what to expect. We kicked off this conference with the intention to share our innovation in test automation, learn from others in the industry and connect with academia. Over the last decade we’ve had great participation and had the privilege to host GTAC in North America, Europe and Asia — largely thanks to the many of you who spoke, participated and connected!In the recent months, we’ve been taking a hard look at the discipline of Engineering Productivity as a logical next step in the evolution of test automation. In that same vein, we’re going to rethink what an Engineering Productivity focused conference should look like today. As we pivot, we will be extending these changes to GTAC and because we expect changes in theme, content and format, we are canceling the upcoming event scheduled in London this November. We’ll be bringing the event back in 2018 with a fresh outlook and strategy. While we know this may be disappointing for many of the folks who were looking forward to GTAC, we’re excited to come back with a new format which will serve this conference well in today’s environment.